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Research papers

New, surprising findings gained by indirect measurements (German)

Brand consciousness, qualify differentiation, emotional and aesthetic desires in the field of consumption—are these things out of place today in a time which regards as decisive the rational consumer who only wishes to be "informed", who only...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1983
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Citation

Hansen, J. (1983a, June 15). New, surprising findings gained by indirect measurements (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-surprising-findings-gained-by-indirect-measurements-german-


Research papers

New, surprising findings gained by indirect measurements

Brand consciousness, qualify differentiation, emotional and aesthetic desires in the field of consumption—are these things out of place today in a time which regards as decisive the rational consumer who only wishes to be "informed", who only...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1983
×

Citation

Hansen, J. (1983a, June 15). New, surprising findings gained by indirect measurements. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-surprising-findings-gained-by-indirect-measurements